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Marketing Blog

Create Sales' Favourite Marketing Blog Posts

 

As well as writing blog posts, we also like to discover great marketing blogs from around the world.  Here are a some of our favourite posts:

 

DIGITAL MARKETING

Essential Data Management and Audience Profiling Tools

by Smart Insights, 2017

 

EMAIL MARKETING

Email Marketing Statistics

by Smart Insights, 2017

 

SMALL BUSINESS

Are Freelancers the Future of Small Business?

by Steve Ash, 2017

 

SEO

17 Untapped Backlink Sources  by Brian Dean, 2015

 

ANALYTICS

Must-Have Tools Google Doc

by Annielytics / @anniecushing

 

NEW BUSINESS

How We Got Our First 100 Customers

by Josh Pigford, 2014

How would you describe your brand's style and tone of voice?

By Create Sales Marketing, May 12 2017 01:00PM

According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room." The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it's tax commitments. Amazon's goal is to be earth's most customer centric company. Everything they do is designed to serve the customer in the best possible way.


A strong brand is trusted, memorable and remarkable or unique in some way. Brand awareness in any industry gives that company an edge in increasing sales and generating loyal long-term customers. Overall, your brand identity includes the physical aspects of your company's corporate identity (logo, colour scheme, style) as well as what your brand says, what its values are, how you communicate its concepts, and which emotions you want your ideal customers to feel when they interact with your business.


Take a look at some descriptive words listed below to help start you thinking about what your company's brand style or tone of voice is. You can also write your own list of relevant words to choose from.


Select up to five words that resonate with your brand and then get more specific about each chosen word, for example, for the word "friendly"; a friendly and mature tone of voice might say, "you'll love these marketing ideas" where as a friendly and young tone of voice might say, "check out these great marketing tips".


Authoritative

Caring

Cheerful

Conservative

Conversational

Formal

Casual

Friendly

Fun

Informative

Matter-of-fact

Professional

Quirky

Respectful

Serious

Smart

Trendy

Trustworthy

Upbeat

Whimsical

Witty



Some examples of well known brands and their personalities are as follows:


Apple

Words that define the Apple brand are: lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations. Apple focuses on giving 'power-to-the-people through technology'. Their brand values are simplicity and the removal of complexity from people's lives. They focus on people-driven product design and being extremely helpful to enable people and businesses to achieve their goals.


Microsoft

Crisp and clear, warm and relaxed, and ready to lend a hand are phrases that define the Microsoft brand. Miscrosoft's tone of voice is crisp and clear. This means they're to the point, write for scanning first and reading second. They're natural, less formal and more grounded in real, everyday conversations. Occasionally they're fun and they know when to celebrate. Microsoft show their customers that they're on their side. They anticipate their real needs and offer great information at just the right time.


Mailchimp

Friendly, reliable and charming; MailChimp’s tone of voice is human. It’s familiar, friendly, and straightforward.


Porsche

Descriptive phrases that represent Porsche are: an expression of freedom; a unique attitude to life; and the realisation of a unique dream. The Porsche brand is all about unconventional ways, independence and individuality.


Coca-Cola

This iconic American brand is sold in more than 200 countries. It's brand is described as happy, playful and refreshing. Coca-Cola represents the shared experience of having a good time.



If you'd like to find out more, get in touch to discover marketing opportunities to help grow your business.



Reference:

155 Words to Describe an Authors Tone



Post by: Create Sales Marketing, 12 May 2017



1 comments
May 29 2017 06:57PM by James

Hey there!
I haven't tried defining brands with things like voice, feelings, but it may be an interesting exercise, but I imagine them as "human beings" with personality.
I also recommend to visit : http://righthello.com/it-lead-generation/ if you are interested in sales and business2business marketing.

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