" An integrated sales and marketing strategy both online and offline... "
Create an integrated offline and online strategy and tactical plan using the required marketing mix and comunications tools:
Situation analysisCompetitor researchObjectivesStrategyTacticsActionsControl
Review, write copy, source images and manage collateral from concept through to design, production and implementation of:
BrandingLiteratureWebsite & EmailPoint of SaleExhibitionsEventsDirect MailNewsletters & PR
Support the new business development strategy, daily sales delivery and customer retention through:
TelemarketingAppointment SettingSales Letters Case StudiesSales PortfolioPresentationsQuotes/TendersCustomer Survey
Create Sales’ areas of expertise are sales, marketing and management of internal or external resources to create or work within an existing strategic plan, then implement and complete projects within agreed budgets and timescales including:
Copy writing, proof reading, re-branding, graphic design, photography, print, direct marketing, website development,
e-marketing, exhibitions & events, outdoor promotions, POS, packaging, advertising or promotional campaigns; public relations and media coverage;
as well as new business development, database management and cleansing, lead generation, telemarketing, pitching, presenting, and support for field sales.
Sales or marketing expertise is often separated into two distinct specialist areas and so it may prove time consuming for an employer to find a single individual at relatively short notice that has an integrated understanding and experience of both online and offline sales and marketing. Refreshingly, ‘Create Sales’ offers that difference...
"...an experienced, qualifed all-round marketer with proven sales skills; the ideal solution for your small to medium sized business that perhaps has tighter time constraints or financial resources than a larger organisation that could employ two separate specialists."
Establish Your Aims & Objectives
Following an initial discussion to establish areas of your business needing interim support, then an agreement can be reached on the aims, objectives and expected outcomes; as well as the daily sales or marketing support services that are best suited to represent your business and for how long. You can call the role whatever suits you; some suitable job titles or support services may be:
Marketing Officer or ExecutiveMarketing ManagerAccount ManagerClient Services ManagerInterim or Assistant Production ManagerStudio SupervisorSales & Marketing ExecutiveBusiness Development ManagerInterim Sales & Marketing Manager
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