Marketing Strategy


How about starting with an agreed marketing strategy? This would define the strengths and opportunities of your business offering matched to the solutions that your ideal customers are looking for.  It would then detail plans for targeted online and offline marketing campaigns to generate more enquiries or sales for your business. A results focused and hands-on approach to marketing would then help you:

– Win more profitable new business
– Sell more to your existing customers
– Improve customer retention
– Create and develop sales collateral
– Keep ahead of your competitors.


Create Sales provides marketing services to small to medium sized B2B and B2C businesses so they can benefit from:

– A customer and results focused creative thinker with over 15 years experience;
– Management of creative resources within agreed priorities, budgets and deadlines;
– A hands-on all round marketer to carry out digital and offline marketing campaigns.

How much should I spend on Marketing?

What you choose to spend on marketing will depend entirely on your own business and circumstances. Generally, companies spend around 5 percent of their total revenue on marketing just to maintain their current position or around 10 percent to focus on growing the business. Companies in highly competitive fields generally spend more.

How would you describe your brand’s style and tone of voice?

A strong brand is trusted, memorable and remarkable or unique in some way. Brand awareness in any industry gives that company an edge in increasing sales and generating loyal long-term customers. Overall, your brand identity includes the physical aspects of your company’s corporate identity (logo, colour scheme, style) as well as what your brand says, what its values are, how you communicate its concepts, and which emotions you want your ideal customers to feel when they interact with your business.

Opportunities don't just happen...

... you create them by defining your ideal customer, implementing effective ways to reach them and building their trust to let you solve their problems.

Targeted Marketing

Digital Marketing

Trends & Innovation