MCIM - Chartered Institute of MarketingHi, I’m Atim Arden; the Create Sales website is a portfolio of my marketing experience and skills. As an MCIM qualified marketer, this website is also a digital record of my journey of continuing professional development with The Chartered Institute of Marketing, to achieving Chartered Marketer status.  I live and breathe digital marketing and this self-built wordpress.org website is a study hobby that allows me to continually research, learn, test and implement new marketing techniques and best practice.

In my current role as Head of Marketing at Youth Employment UK (since August 2021) and my previous role as Digital Marketing Executive at HR Solutions (since June 2017), my responsibilities include developing marketing strategies and implementing 12-month plans and seasonal campaigns across the full marketing mix.  I create campaigns that are integrated across website development, content management, copywriting, SEO, email marketing, social media, PPC, brand development, events marketing, webinars, videos, awards, sponsorships, partnerships and PR.

My key focus is on increasing website traffic to generate desirable sales leads, that lead to more profitable business and increased turnover i.e. “Marketing to Create Sales.”  Through my account management background, I am  highly organised to effectively manage multiple channels, marketing budgets and in-house and external resources.

My marketing career spans overseeing B2B and B2C campaigns within the UK, USA, Canada, Australia, New Zealand and The Far East.  I’ve worked client-side and for creative agencies managing brands in both the private and public sectors as well as for professional services, retail, manufacturing, education and not-for-profit organisations.

In the UK I’ve managed national campaigns for HR, and health and safety services; as well as worldwide campaigns for accountancy firms and agricultural internships. In Australia, my marketing and business development efforts helped with the acquisition of corporate relocation projects for PWC (PricewaterhouseCoopers) and the Australian Stock Exchange.

I enjoy unwinding by hiking, teaching yoga and learning new video techniques to develop my YouTube channel, ‘Mind Body and You’. If you haven’t already guessed by the images on my website, I also love plants. So far, and especially whilst working from home during the pandemic, I have grown my collection to 28 beautiful indoor plants to tend to. I’m running out of space and rain water!

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