How much should I spend on marketing?

How Much Spend Marketing | Create Sales

These are some interesting questions that we’ve been asked about our services  and marketing in general:

  • How much should I spend on marketing?
  • Can you guarantee marketing results?
  • How long does it take to see results?

 

In answer to the first question about how much you should ideally be spending on marketing, we answered:

“What you choose to spend on marketing will depend entirely on your own business and circumstances.  Generally, companies spend around 5 percent of their total revenue on marketing just to maintain their current position or around 10 percent to focus on growing the business. Companies in highly competitive fields generally spend more.”

To find out answers to the second and third questions as well as lots more answers to frequently asked questions about marketing click here.

Reference:
Gartner CMO Spend Survey 2018-2019
Gartner CMO Spend Results 2018-2019

How would you describe your brand’s style and tone of voice?

Brand Style Tone of Voice Create Sales Marketing

According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room.” The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it’s tax commitments. Amazon’s goal is to be earth’s most customer centric company. Everything they do is designed to serve the customer in the best possible way.

A strong brand is trusted, memorable and remarkable or unique in some way. Brand awareness in any industry gives that company an edge in increasing sales and generating loyal long-term customers. Overall, your brand identity includes the physical aspects of your company’s corporate identity (logo, colour scheme, style) as well as what your brand says, what its values are, how you communicate its concepts, and which emotions you want your ideal customers to feel when they interact with your business.

Take a look at some descriptive words listed below to help start you thinking about what your company’s brand style or tone of voice is. You can also write your own list of relevant words to choose from. Select up to five words that resonate with your brand and then get more specific about each chosen word, for example, for the word “friendly”; a friendly and mature tone of voice might say, “you’ll love these marketing ideas” where as a friendly and young tone of voice might say, “check out these great marketing tips”.

Authoritative
Caring
Cheerful
Conservative
Conversational
Formal
Casual
Friendly
Fun
Informative
Matter-of-fact
Professional
Quirky
Respectful
Serious
Smart
Trendy
Trustworthy
Upbeat
Whimsical
Witty

Some examples of well known brands and their personalities are as follows:

Apple

Words that define the Apple brand are: lifestyle, imagination, liberty regained, innovation, passion, hopes,
dreams and aspirations. Apple focuses on giving ‘power-to-the-people through technology’. Their brand
values are simplicity and the removal of complexity from people’s lives. They focus on people-driven product
design and being extremely helpful to enable people and businesses to achieve their goals.

Microsoft

Crisp and clear, warm and relaxed, and ready to lend a hand are phrases that define the Microsoft brand.
Miscrosoft’s tone of voice is crisp and clear. This means they’re to the point, write for scanning first and