Marketing of government licensed internships over a two year contract for an educational organisation included Facebook page design as well as seasonal and industry specific marketing campaigns. The marketing campaigns promoted agricultural, horticultural, winery and equine internships in order to increase traffic directed to specific landing pages on the website. Organic and pay per click social media marketing (Facebook, Twitter, LinkedIn, YouTube, Google+ and industry specific forums) resulted in increased online and telephone enquiries as well as increased sales conversions of the internship programmes. Facebook page likes grew from 243 likes in 2014 to over 4500 likes in 2016. Facebook organic and paid marketing campaigns were used for B2C (business to consumer) targeting of 18-30 year olds interested in agriculture, horticulture, winery and equine; as well as B2B (business to business) targeting of organisations that would be suitable to employ a 'young farmer' for a 12 month internship.
Digital and offline marketing manager based in Kettering, Northamptonshire, East Midlands UK. Experienced in B2B, B2C, agency side and client side.
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