Are you interested in creating your own social media strategy, or simply curious about the process behind it? Social media can be incredibly time-consuming, so having a well-defined strategy is essential to ensure your efforts lead to meaningful results.
What does world-class and best practice look like in social media strategy? I’m always researching the latest trends, guides, and resources to stay ahead of the curve. After exploring a wide range of articles, blogs, videos, and podcasts on the topic, one resource that consistently stands out is the comprehensive social media strategy guide from award winning NP Digital. As a globally recognised, award-winning performance marketing agency based in the USA, their insights reflect the best practices from top professionals worldwide, offering actionable steps that drive real success. Neil Patel, the CEO of NP Digital has produced a helpful 8 minute video that breaks down creating a social media strategy into an easy, practical and SMART formula. Here it is summarised with added commentary and links to some useful marketing tools: Continue reading “How to Develop a Social Media Strategy”