These are some interesting questions that we’ve been asked about marketing services in general:
- How much should I spend on marketing?
- Can you guarantee marketing results?
- How long does it take to see results?
In answer to the first question about how much you should ideally be spending on marketing, we answered:
“What you choose to spend on marketing will depend entirely on your own business and circumstances. Generally, companies spend around 5 percent of their total revenue on marketing just to maintain their current position or around 10 percent to focus on growing the business. Companies in highly competitive fields generally spend more.”
To find out answers to the second and third questions as well as more answers to frequently asked questions about marketing click here.
Reference:
8 Top Findings in Gartner CMO Spend Survey 2018-19
Gartner CMO Spend Results 2018-2019