Website Archives - Create Sales

Websites can encounter issues, but what truly matters is the learning process, the solutions implemented, and the prevention of future occurrences. Recently, createsales.co.uk faced downtime, leading to a valuable lesson in problem-solving.

The issue, attributed to errors in WordPress plugins rather than web hosting, showcased exemplary dedication from the website hosting company. Their swift resolution and clear communication exemplified outstanding customer service, easing any initial panic.

During the online chat support, the website hosting team efficiently verified accounts and addressed the issue with professionalism. The resolution involved adjusting the `WP_DEBUG` parameter in the `wp-config.php` file, swiftly eliminating the warnings displayed on the website.

Following the successful resolution, the customer (createsales.co.uk) expressed gratitude for the exceptional service, rating it 5 out of 5 stars. The support team’s dedication and effectiveness in resolving the issue were highly appreciated.

In conclusion, the seamless resolution of the website issue highlights the importance of prompt and efficient support, ensuring a positive user experience and instilling confidence in the hosting company’s capabilities.

Here’s the transcript of the start of the online Chat:

Please introduce yourself: (Privacy Policy)
Hi, XXX. Why is my website down? Please advise a fix.
Hello, welcome to live chat support. I recognize your concern. Before we proceed, let’s quickly complete the security process. Please, could you help me with your full name, registered email address, and the support pin for account verification?

Here’s the transcript from the end of the online Chat:

Thanks, you were amazing!
You are most welcome!! If all the issues have been resolved, would it be okay for me to close this chat session now?
Yes, Review done, 5 out of 5 stars Excellent service and issue resolved quickly, thanks very much to XYZ who was amazing.
Thank you so much for your kind words 🙂 I really appreciate it!

Here’s the transcript from the middle of the online Chat:

Try to login now
Yes I can log in now. What was the issue, what do I do to fix and prevent this from happening again? How do I set up notification of errors?
Give me a moment I will share the logs first and then explain things to you.
The issue was caused by the `WP_DEBUG` parameter being set to true on your website, which displays all notices and warnings on the frontend. These are not errors, but sometimes they can appear as such. To resolve this, I changed the `WP_DEBUG` setting from true to false in the `wp-config.php` file, and the warnings have now disappeared.
Thanks very much. Is this likely to happen again?
You are most welcome!! It wouldn’t happen again until and unless any plugin theme causes any issue but as of now everything looks fine to me so we are good here. I hope things are good now!
Thanks again, I really appreciate your help. You’ve been amazing.
You are most welcome!!
With your permission, may I share a URL to gather feedback on our recent chat conversation?
Yes you can share the URL
If you are satisfied with our service and troubleshooting, I kindly ask you to take a few important minutes to share your positive experience on one of the forums below: We Value Your Feedback! Your thoughts can inspire others to choose our services and help us improve further! Please take a moment to share your experience at …
Yes, Review done, 5 out of 5 stars Excellent service and issue resolved quickly, thanks very much to XYZ who was amazing.
Thank you so much for your kind words 🙂 I really appreciate it!

Website fixed! All’s well that ends well.

According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room.” The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it’s tax commitments. Amazon’s goal is to be earth’s most customer centric company. Everything they do is designed to serve the customer in the best possible way.

A strong brand is trusted, memorable and remarkable or unique in some way. Brand awareness in any industry gives that company an edge in increasing sales and generating loyal long-term customers. Overall, your brand identity includes the physical aspects of your company’s corporate identity (logo, colour scheme, style) as well as what your brand says, what its values are, how you communicate its concepts, and which emotions you want your ideal customers to feel when they interact with your business.

Take a look at some descriptive words listed below to help start you thinking about what your company’s brand style or tone of voice is. You can also write your own list of relevant words to choose from. Select up to five words that resonate with your brand and then get more specific about each chosen word, for example, for the word “friendly”; a friendly and mature tone of voice might say, “you’ll love these marketing ideas” where as a friendly and young tone of voice might say, “check out these great marketing tips”.

Authoritative
Caring
Cheerful
Conservative
Conversational
Formal
Casual
Friendly
Fun
Helpful
Informative
Knowledgeable
Matter-of-fact
Professional
Quirky
Respectful
Serious
Smart
Trendy
Trustworthy
Upbeat
Whimsical
Witty

Some examples of well known brands and their personalities are as follows:

Apple

Words that define the Apple brand are: lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations. Apple focuses on giving ‘power-to-the-people through technology’. Their brand values are simplicity and the removal of complexity from people’s lives. They focus on people-driven product design and being extremely helpful to enable people and businesses to achieve their goals.

Microsoft

Crisp and clear, warm and relaxed, and ready to lend a hand are phrases that define the Microsoft brand. Miscrosoft’s tone of voice is crisp and clear. This means they’re to the point, write for scanning first and reading second. They’re natural, less formal and more grounded in real, everyday conversations. Occasionally they’re fun and they know when to celebrate. Microsoft show their customers that they’re on their side. They anticipate their real needs and offer great information at just the right time.

Mailchimp

Friendly, reliable and charming; MailChimp’s tone of voice is human. It’s familiar, friendly, and straightforward.

Porsche

Descriptive phrases that represent Porsche are: an expression of freedom; a unique attitude to life; and the realisation of a unique dream. The Porsche brand is all about unconventional ways, independence and individuality.

Coca-Cola

This iconic American brand is sold in more than 200 countries. It’s brand is described as happy, playful and refreshing. Coca-Cola represents the shared experience of having a good time.

Reference:

155 Words to Describe an Authors Tone

Tag: Website

Website down? No worries all fixed!

How would you describe your brand’s style and tone of voice?