Trends

Grace Leung shares 10+ mind blowing ChatGPT hacks that most users don’t know about but should definitely be using including: 00:00 Be a Pro ChatGPT user 00:33 ChatGPT Canvas hacks 03:22 Format control hacks 05:13 Temperature level 06:44 Image generation hacks 08:16 Memory feature hacks 10:46 Custom instructions 11:53 2 Prompting techniques 13:22 Image recognition hacks 15:21 SearchGPT hacks 17:06 3 Bonus hacks.

In this episode of the Digital Marketing Podcast, Louise and Daniel chat about key insights from Semrush’s Spotlight conference, their first ever in-person conference in Amsterdam in October 2024. From the future of search to disruptive marketing strategies to AI, content optimisation and the evolving role of authenticity in branding, this episode reveals actionable strategies and insights for 2025.

Some interesting insights about staying ahead of the curve in B2B marketing with the latest insights and trends for 2025 including:  audience v product, marketing focusing on audience, solving products, transformation, education, leveraging partnerships, personalisation, creating a community, optimising for mobile and engaging with a professional network.

Neil Patel from NP Digital breaks down creating a social media strategy into an easy, practical and SMART formula that anyone can implement:

1. Set your goals and make them SMART goals
2. Select the most appropriate social media channels to help achieve your goals
3. Do a social media audit – focus on what’s going well that you can do more of
4. Create a profile of your ideal audience that’s relevant to your brand and values
5. Understand your competitors. Research, what, where, when and how are they doing better?
6. Content tactics – create lists of content that works best for each social media channel
7. Create a content calendar
8. Use a social media planning tool like Hootsuite to implement, track, analyse and improve your efforts.