Hello, I’m Atim
Welcome to Create Sales, a showcase of my marketing journey, skills, and commitment to lifelong learning. I’m a Chartered Marketer (MCIM) with the Chartered Institute of Marketing, and this self-built WordPress.org site is both a creative outlet and a study hobby. It keeps me hands-on with best practices in digital marketing, and testing tactics in our continually evolving digital landscape.
Member Success Advocate, The Gap HQ (Since 2022)
Within The Gap’s member success and marketing teams, I support accountancy firms to accelerate their clients business success through scalable advisory services. Working with our New Zealand-based HQ, I collaborate on marketing for UK, NZ and AU Advisory Activator training courses, webinars, and masterclass events, as well as email campaigns, social media, video editing, and our exclusive podcast for accountants. The Gap is a global SaaS company that provides accountants with everything they need to market, sell, and deliver business advisory, from expert training to fully systemised meetings processes, delivery tools, templates, tactics and mindset content. Watch The Gap’s 2-minute video explainer and try the Gap App platform free for 30 days.
Marketing
• Head of Marketing, Youth Employment UK (2021–2022)
• Digital Marketing Executive, HR Solutions (2017–2021)
• Marketing Manager, IEPUK: International Exchange Programmes (2014-2016)
In the above roles, I led marketing strategy, campaign planning, and implementation across the full marketing mix, including brand development, digital content, SEO, email marketing, social, PPC, events, PR, video, webinars, and partnerships. I’ve managed marketing teams, marketing budgets, and both in-house and outsourced resources (including creative and PR agencies), ensuring consistent delivery and measurable results.
Strengths
I have extensive experience in content and email marketing that boosts website traffic, generates high-quality leads, and supports profitable growth, in short: Marketing to Create Sales. With experience spanning B2B and B2C across the UK, USA, Canada, Australia, New Zealand, and the Far East, I’ve worked both client-side and agency-side, delivering campaigns in sectors such as: professional services (HR, accountancy, education); health and leisure, manufacturing, retail, not-for-profit and government.
Impact
In the UK, I’ve led national campaigns and events for the accountancy, HR, compliance, and education sectors. Globally, I’ve supported accountancy firms and agricultural internship programmes. Whilst living in Australia, I worked on business development projects that contributed to the acquisition of corporate relocation work for PwC and the Australian Stock Exchange.
Yoga
To unwind, I enjoy teaching yoga as well as creating and editing videos for my yoga YouTube channel Mind Body and You. I also enjoy hiking, and I’m a keen indoor gardener with 45 thriving plants and counting, a passion that grew during lockdown and continues to bring me joy (and occasional rain water shortages!).
Feel free to connect with me on LinkedIn. I enjoy meeting fellow marketers, purpose-led accountants, creatives, yoga enthusiasts and curious minds.