Trends

As you look ahead to 2026, the marketing trends curated by Create Sales from leading voices across the UK, Europe, the USA and Canada are designed to support clear, strategic thinking, not knee-jerk or ad-hoc reactions.

These insights are short, focused signals showing where attention, trust and value are genuinely shifting. They are there to spark reflection, not to give you another checklist to chase. Your real advantage will not come from jumping on every new tool or tactic, but from stepping back, listening carefully and anchoring your decisions in a clear strategy. In a year that will reward focus over frenzy, resisting shiny-object syndrome could be one of the smartest marketing choices you make. Think first. Plan well. Then act strategically.

As B2B marketing becomes noisier and more complex, 2026 will reward firms that think clearly and act strategically. The strongest results will come from clear positioning, consistent visibility long before the sales conversation, and a focus on trust, relevance and long-term value rather than quick wins. By resisting reactive tactics and choosing fewer, more deliberate marketing activities, professional services firms can build credibility, stay front of mind and grow with confidence.

In this concise YouTube video, Grace Leung shares 10 powerful ChatGPT hacks that help professionals get far more value from AI in their daily work. She covers how to use ChatGPT like a pro, control formatting and creativity, apply smart prompting techniques, and unlock advanced features such as Canvas, memory, custom instructions, image tools, and SearchGPT. For consultants and professional services professionals, this video offers clear, actionable insights to help you work smarter, deliver better results, and stay ahead with AI.

Rachel Martin, business owner and accountant, shares that effective marketing for accountants doesn’t need to be complicated. Use small pockets of time to create content, especially on LinkedIn, and focus on being consistent rather than perfect. Publish short, useful blogs, simple phone videos, and share insights regularly via email and social media. Pitch articles to industry publications, invite yourself onto podcasts, and make sure your online presence is polished with updated profiles, SEO-friendly website headings, and an accurate Google Business Profile. Finally, build trust by actively collecting client reviews. Remember that small, consistent actions make a big impact over time.

Neil Patel from NP Digital breaks down creating a social media strategy into an easy, practical and SMART formula that anyone can implement:

1. Set your goals and make them SMART goals
2. Select the most appropriate social media channels to help achieve your goals
3. Do a social media audit – focus on what’s going well that you can do more of
4. Create a profile of your ideal audience that’s relevant to your brand and values
5. Understand your competitors. Research, what, where, when and how are they doing better?
6. Content tactics – create lists of content that works best for each social media channel
7. Create a content calendar
8. Use a social media planning tool like Hootsuite to implement, track, analyse and improve your efforts.

Some interesting insights about staying ahead of the curve in B2B marketing with the latest insights and trends for 2025 including:  audience v product, marketing focusing on audience, solving products, transformation, education, leveraging partnerships, personalisation, creating a community, optimising for mobile and engaging with a professional network.