Marketing Manager

From strategy to delivery, flexible support that fits around your business.

Marketing can be tailored, scalable and hands on depending on what stage of growth your firm is in. You might need part-time support to keep things moving, interim cover, help with a specific project, or someone experienced to set things up properly from the start.  Some firms need a steady pair of hands for a few months, others want ongoing marketing support as they grow. Whatever the situation, marketing support adapts across strategy, delivery or a mix of both, and you can start at any stage.

Experience spans marketing strategy, planning, content, copywriting, email, CRM, newsletters, social media, campaigns, website, articles, partnerships and events, all grounded in how professional services and B2B firms grow.

Explore the marketing and business development services further below.

Most professional services firms move through similar growth stages, from getting clarity and building momentum, to strengthening their market position over time. The packages below are designed around those growth stages, so you can start where your business is today and build from there.

A trusted marketing partner for the long term.

Best for firms that want ongoing, embedded support rather than a project or short-term engagement.

A retained, part-time marketing manager partnership, embedded in your business across both strategy and delivery. To maintain the right level of focus and quality, this is offered to a small number of firms at any one time.

Support includes: ongoing marketing management, content and campaigns, CRM, lead generation, Account-Based Marketing activity and sales pipeline support, website, email and social media activity, team support and continuous improvement.

The outcome: Consistent, commercially focused marketing with a trusted partner who understands your business and helps drive sustainable growth.

Get clear on what’s worth focusing on. 

Best for firms where marketing has felt inconsistent, heavily referral-dependent, or lacking clear direction.

If your own marketing efforts have felt ad hoc, this is where we reset. We step back and shape a clear marketing strategy aligned to your business goals, so you’re focusing on the right clients, services and opportunities.

Support includes: marketing strategy, review of current activity and website, ideal client profiling, an ABM targeting framework to identify and prioritise your highest-value prospects, messaging that reflects the value you offer, and practical priorities for the next 3 to 6 months.

The outcome: Clear direction, better decisions and confidence in what to focus on next.

Build a plan you’ll actually use.

Best for firms that have a strategy but lack the systems and structure to execute it consistently.

Marketing starts to feel organised. A clear plan, the right tools and a simple structure that supports consistent activity.

Support includes: marketing plan and campaign calendar, content plan across LinkedIn, email and website, CRM setup or tidy-up, (e.g. HubSpot), email marketing and light automation, and tracking what matters for increased brand awareness and revenue growth.

The outcome: Everything connected, working together and ready to run.

Show up consistently, without it falling on you.

Best for firms that know what they should be doing but keep deprioritising marketing when things get busy.

This is the day-to-day marketing management expertise that keeps things moving and maintains a regular presence to nurture and convert your ideal type of clients.

Support includes: LinkedIn content, email newsletters, website updates, copywriting, blogs, social media management and supplier coordination.

The outcome: Consistent marketing activity that happens, reliably.

Generate better opportunities and convert more of them.

Best for firms ready to move beyond awareness and focus on filling and progressing the sales pipeline.

Here the focus is generating and progressing opportunities, upselling and improving retention and deepening existing client relationships.

Support includes: joined up campaigns, Account-Based Marketing to target and win higher-value clients, lead nurture journeys in your CRM, testimonials, case studies, insight-led content to support sales conversations, webinars, events and partnership activity.

The outcome: Better quality enquiries from the right firms, smoother sales conversations and a more predictable sales pipeline.

Strategic marketing leadership as your firm grows.

Best for growing firms that need an experienced hand guiding marketing as the team, business and ambitions expand.

A steady, senior presence guiding your marketing as the business develops, keeping activity aligned to commercial goals.

Support includes: acting as your marketing lead, monthly planning and review, supporting partners and team members, and continuously refining what’s working.

The outcome: A more confident, consistent approach to marketing that grows with your firm.