Author: Create Sales

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Digital Marketing Skills Benchmark Report

The Digital Marketing Skills Benchmark is the only study of its type and scope to look at skills across so many different industries and age groups. Rather than being based on opinion like many other studies, the benchmark core evaluates the skills of thousands of people. Published in October 2023, by Target Internet in partnership with the Chartered Institute of Marketing (CIM), the benchmark report gives you an industry reference you can trust.

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What’s your marketing game plan?

game plan - marketing strategy - create sales

A strong marketing strategy starts with clarity about the people you exist to serve.  How well do you, and your marketing processes, know who your ideal buyer or customer is; what their needs are; where they hang out; and when and why they’re likely to buy from you? How satisfied will your buyer be as a customer; how long will they remain a customer and how profitable will you be as a business? These are key questions that your marketing strategy should consider.

The Chartered Institute of Marketing says “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” A marketing strategy therefore defines your overall business’ game plan for reaching your ideal buyer, and turning them in profitable customers who buy your products or services.

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How would you describe your brand’s style and tone of voice?

Brand Style Tone of Voice Create Sales Marketing

According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room.” The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it’s tax commitments. Amazon’s goal is to be earth’s most customer centric company. Everything they do is designed to serve the customer in the best possible way.

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