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According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room.” The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it’s tax commitments. Amazon’s goal is to be earth’s most customer centric company. Everything they do is designed to serve the customer in the best possible way.

Continue reading “How would you describe your brand’s style and tone of voice?”