A clear marketing strategy is always the foundation of sustainable growth. When your business goals, marketing activity, and sales process are properly aligned, everything works more effectively and efficiently. That said, many accountants are short on time and juggling competing priorities. In those moments, quick marketing wins are a bonus, and better than doing nothing at all. Small, consistent actions can still deliver visibility, credibility, and leads while you work toward a more joined-up strategy.
Below are practical, time-efficient marketing tips accountants can implement without overhauling their entire business.
1. Use micro-moments to create content
Time is often the biggest barrier to marketing. Instead of waiting for a perfect block of time, use short gaps in your day, while the kettle boils, during lunch, or between meetings. LinkedIn is particularly effective for this. Content doesn’t need to be polished; it needs to be genuine and useful. Showing up consistently as yourself builds trust over time.
2. Commit to regular content marketing
Publishing regular, high-quality content, even in small amounts, helps build authority and credibility. Aim for a straightforward 500-word blog post that answers one common client question or solves a single problem for your ideal client. Each post should take around 30–60 minutes to write. Tools like Google Trends can help you identify topics people are actively searching for.
3. Create short, authentic videos
You don’t need professional equipment, your phone is more than enough. Short videos that show your face help potential clients get to know and trust you. Keep it simple: aim for two or three takes, avoid overthinking, and post it. Share your videos on LinkedIn, your website, and via email where possible.
4. Pitch yourself to industry publications
Industry magazines and websites are always looking for expert insight. Pitch article ideas to editors at publications such as AccountingWEB or sector-specific titles in property or construction. Clearly outline your proposed topic and explain why it’s relevant to their audience.
5. Invite yourself onto podcasts
Podcast hosts are constantly looking for knowledgeable, credible guests. Reach out to hosts of podcasts you already listen to, mention that you enjoy the show, and suggest a topic you can speak confidently about. Include a few strong talking points to highlight the value you’ll bring to their audience.
6. Send a regular email newsletter
A short, consistent email newsletter helps you stay top of mind with both clients and prospects. Share tax updates, sector-specific insights, or practical reminders. Keep the content clear, concise, and engaging, ensure subscribers have opted in, and maintain a friendly, approachable tone.
7. Optimise your social media profiles
Your social profiles should clearly reflect your brand. Make sure contact details are accurate and branding is consistent. Pin a post at the top of your profile that promotes your key service. On LinkedIn, post regularly—share firm updates, client success stories, blog links, videos, or relevant industry news to encourage engagement.
8. Improve SEO with simple website fixes
While SEO is often best handled by a specialist, there are quick improvements you can make yourself. Update your website headers using clear H1 and H2 headings that include relevant keywords, such as your service and location. Add internal links from blog posts to your main service (pillar) pages to support search performance.
9. Update your Google Business Profile
Your Google Business Profile plays a crucial role in local search. Make sure your contact details, opening hours, services, and branding are accurate and up to date. Even small changes here can improve visibility.
10. Build social proof through reviews
Client reviews are one of the most powerful trust-builders. Ask your happiest clients, your biggest fans, to leave reviews on platforms such as Google or Trustpilot. Social proof helps potential clients feel confident choosing your practice.
Final thought
A well-defined strategy should always be the goal, but when time is tight, quick marketing wins can still make a meaningful difference. Consistency, clarity, and small actions done regularly will always outperform waiting for the perfect moment to start. If you’d like support with any of these quick wins, or to chat about a strategy and ongoing marketing management, get in touch.