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How to create a digital marketing strategy in 8 Steps (plus 2 bonus tips)

“Great marketing is built on clarity of purpose, consistency of action and a strategy that aligns efforts with impact.” – Laura Ries

This idea gets to the heart of modern marketing that’s focused on long term sustainable, profitable outcomes, rather than quick wins or clever hacks. It’s about defining where you’re headed, being consistent in how you show up, and making sure every action supports the bigger picture.

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How vision, mission and values win you more business

A practical guide for business owners in professional services

There are 5.7 million private sector businesses in the UK as of 2025 which means means your potential clients have more choice than ever before when it comes to deciding who to hire. In professional services, whether you are an accountancy firm, an HR consultancy, a recruiter, an edtech business or a healthcare SaaS provider, you are rarely the only option on the table.

So what makes someone choose your firm?

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What are the different types of AI?

For UK professional services and SaaS firms

AI has moved quickly from something we talked about in theory to something many of us now use before our first coffee of the day. It helps draft emails, summarise reports, spot patterns in data, and answer questions at speed. Even so, it can still feel vague. People often know it is useful, yet find it hard to explain what AI actually is or why one tool feels more helpful than another.

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Digital Marketing Skills Benchmark Report

The Digital Marketing Skills Benchmark is the only study of its type and scope to look at skills across so many different industries and age groups. Rather than being based on opinion like many other studies, the benchmark core evaluates the skills of thousands of people. Published in October 2023, by Target Internet in partnership with the Chartered Institute of Marketing (CIM), the benchmark report gives you an industry reference you can trust.

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What’s your marketing game plan?

game plan - marketing strategy - create sales

A strong marketing strategy starts with clarity about the people you exist to serve.  How well do you, and your marketing processes, know who your ideal buyer or customer is; what their needs are; where they hang out; and when and why they’re likely to buy from you? How satisfied will your buyer be as a customer; how long will they remain a customer and how profitable will you be as a business? These are key questions that your marketing strategy should consider.

The Chartered Institute of Marketing says “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” A marketing strategy therefore defines your overall business’ game plan for reaching your ideal buyer, and turning them in profitable customers who buy your products or services.

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How would you describe your brand’s style and tone of voice?

Brand Style Tone of Voice Create Sales Marketing

According to the founder and chief executive officer of Amazon.com, Jeff Bezos, “Branding is what people say about you when you’re not in the room.” The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it’s tax commitments. Amazon’s goal is to be earth’s most customer centric company. Everything they do is designed to serve the customer in the best possible way.

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