How interim and freelance marketing management gives small and medium sized businesses senior strategic and hands on input, for growth, transition and projects.
Imagine a 25 person consultancy business whose marketing lead has just handed in their notice. The directors like where marketing was heading, but nobody in the business has the time, expertise or the seniority to keep marketing delivering against the growth plan while they recruit. They don’t want to leave the business at risk of losing marketing momentum, disrupting the sales pipeline or slowing sustainable growth.
What businesses need in that moment is senior strategic and hands marketing on input rather than more junior capacity. Traditionally that meant a lengthy search and a permanent commitment. However, n interim marketing manager brings senior expertise into a business exactly when it is needed, for as long as it adds value. This gives the businesses immediate strategic capability and implementation skills while retaining the flexibility to decide whether and when a permanent appointment is the right next step.
Continue reading “Interim marketing manager, for growth and transition”
