Fractional marketing Archives -

Marketing has changed, and in some ways it hasn’t. The channels move faster, budgets get more scrutiny, and AI has made content easier to produce than at any point before, so producing more of it is no longer enough to stand out.

What hasn’t changed is the underlying job and understand your customers well enough to earn their attention, then their trust, then their business. What has changed is the patience for marketing that can’t show its working. Boards and finance directors want a straight answer on return, and marketing managers, consultants and agencies are increasingly being judged less on visibility and more on outcomes.

Continue reading “Three high demand marketing services UK businesses are asking for”

How interim and freelance marketing management gives small and medium sized businesses senior strategic and hands on input, for growth, transition and projects.

Imagine a 25 person consultancy business whose marketing lead has just handed in their notice. The directors like where marketing was heading, but nobody in the business has the time, expertise or the seniority to keep marketing delivering against the growth plan while they recruit. They don’t want to leave the business at risk of losing marketing momentum, disrupting the sales pipeline or slowing sustainable growth.

What businesses need in that moment is senior strategic and hands marketing on input rather than more junior capacity. Traditionally that meant a lengthy search and a permanent commitment. However, n interim marketing manager brings senior expertise into a business exactly when it is needed, for as long as it adds value. This gives the businesses immediate strategic capability and implementation skills while retaining the flexibility to decide whether and when a permanent appointment is the right next step.

Continue reading “Interim marketing manager, for growth and transition”