We are halfway through the year and for most professional services firms, that means six months of activity, campaigns, content, client conversations and new client instructions are now on record. You have real data about what is resonating and what is falling flat, a clearer picture of what your clients and contacts respond to, and a good sense of which partners are leaning into business development and which are holding back. That makes this the ideal moment for a marketing review.
The question is whether you are using any of that information to make better decisions about your marketing.
Continue reading “What’s working in your marketing and what needs to change?”