What are the marketing budget benchmarks for professional services firms?
Before you can measure whether your marketing is delivering a return, you need to know whether your investment level is appropriate for the business goals in the first place. Spending too little on marketing limits what is possible; and spending without a clear strategic framework makes it difficult to know what is working. Understanding how your marketing budget compares with relevant market benchmarks provides a useful starting point for assessing whether your investment is at the right level.
Continue reading “How to measure ROI in marketing for services firms”
